Many a TV viewer watches catchy commercials of corporate giants such as Grameen Phone, Banglalink, Citycell, Toshiba, Labaid and Apollo Hospital. However, a sizeable section does not know the name behind these TV ads.
That's the story of Amitabh Reza, the director of these commercials. So far he has directed about 400 ads, of which Banglalink commercial titled "Oi din ki aar achhe" has been nominated for Global Mobile Award-2007 in 'Making Difference in People's Life' category. Earlier his commercial titled Grameen Phone Ekushey February, Grameen Phone Vhasha Andolon bagged a prestigious award in Mumbai. On his future, Reza asserts that he plans to venture into filmdom. To quote him, "My ultimate target is filmmaking. I've already got producers and I'm working on three scripts. And my target viewers will be the masses." Reza expresses the hope that better times are in store for the Bangladeshi film industry and there is greater teamwork in the future. He wants that each and everybody should work dedicatedly to achieve the goal. "I believe that the need of the hour is a film institution," says Reza.